Lessons from the Field - Sales at the Bottom of the Pyramid
Acumen Fund
Heidi Krauel and Joel Montgomery
June 2010
Synopsis: Class of 2009 Acumen Fund Fellows Heidi Krauel and Joel Montgomery draw on their field experiences and research to explain how we can build more effective sales organizations to serve the BoP. Enterprises serving bottom of the pyramid (BoP) markets have tremendous opportunity to create ... Read More
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